Gian Luca Rana is a successful entrepreneur and manager who is also part of the famous Italian Rana dynasty. His father, Giovanni Rana, is the founder of Pastificio Rana, one of the best pasta factories in the whole of Italy. During the years, he has managed to expand to America and Great Britain, but his heir, who has been named CEO of the company, has even greater plans for his family’s legacy. His plan is to make the Rana brand famous all over the world. And to do that, he has already come up with a plan. Since tradition is one of the biggest selling points for the Rana family, here is what Gian Luca thinks about the whole ‘Made in Italy’ thing.
The fact that their pasta is produced in Italy is a big advantage for the Rana family, especially when it comes to expansion. To put it in Gian Luca’s own words (you can read it on Gian Luca Rana Twitter account), it would be hard to imagine a German company that is better at making tortellini than an Italian one. It is simply because Italy already has a really long tradition of making pasta, which translates into experience and the highest level of craftsmanship. And apart from the fact that they are from Italy, the members of Rana family have incorporated traditional techniques and recipes into their manufacturing process. These are the reasons why the heir of the Rana dynasty believes it wouldn’t be hard to get recognition, even on a global scale.
On the other hand, the fact that they make their pasta in Italy has its disadvantages as well. Gian Luca feels that the main one is the Italian bureaucracy. Expansion presupposes the possibility to open new factories in different locations. It wasn’t that long ago that the Rana family decided to expand to the US, and opened a plant in Chicago. It took them a total of 11 months from the day they started the process to the day the plant was ready to start operating. When they did the same thing in Italy, namely in Verona, the same process cost them seven years of planning and hard work.